SAP Solution: Adobe

In early June, SAP CEO Bill McDermott promised a new "CRM experience": C/4 as a synonym for the CRM end-to-end customer experience.

The CEOs of Adobe, Microsoft and SAP have unveiled a joint Open Data Initiative (ODI). The goal is to take customer experience management (CXM) to the next level.

For a long time, SAP was considered a closed system in a heterogeneous system environment. R/3 and even still ERP/ECC 6.0 feel comfortable on different platforms.

There is something masochistic about good consultants: they optimize and automate until they themselves are no longer needed either. The SAP Data Hub could have a similarly unpleasant effect on the rest of SAP's offering.

Thanks to continuous further development, many business processes in forms management have been significantly simplified. However, the forms industry is constantly faced with new challenges, which the technology is only able to meet to a limited extent at the present time.

Munich-based start-up Celonis shakes up US technology market.