SAP Solution: b2b2c

Above all, B2B2C means serving different target groups according to their needs. One-size-fits-all customer portals are not very helpful for a good customer experience. SAP Composable Storefront opens new doors for SAP customers.

Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.

CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.

An open communication culture, an understanding of technology, and a low-threshold offering for whistleblowers or complainants play a crucial role in the success of a compliance management system.

Retail is changing. Besides technology-focused innovation, sustainability has been a focal point. Retailers need to act accordingly.

Many companies feel overwhelmed by the high complexity of countless IT systems and processes and do not see themselves in a position to fully understand their own processes.

For many platform operators, the pandemic has provided an enormous boost. At Delivery Hero, order volumes in the Asian market rose exorbitantly. One problem here is the exploding volumes of data.

Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?

People often talk about digitization. There are many definitions of this term. But what is digitization? And how is digitization reflected in a store?

Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.

Retail is more dependent on the success of digital transformation than any other industry. Where margins are low and volumes are high, successful digitization can be the difference between winning and losing.

Customers today decide spontaneously how and where to shop and do not follow predefined touchpoints. The key to successfully addressing customers lies in personalized offers via the channels that are relevant to them.