The global and independent platform for the SAP community.

SAP solution: C/4 Hana

SAP had big plans for CRM and came under a lot of pressure from Salesforce. The liberation with Qualtrics did not succeed. Why? And who is currently in favor? SAP versus Salesforce.
The variety of topics in the area of e-commerce is staggering. Together with SAP partners and a recognized SAP analyst from Teknowlogy/PAC, it was possible to develop a strategy for SAP existing customers - in other words, orientation for future e-commerce projects.
Orbis has acquired a majority stake in Dialog Gesellschaft für Projekt- und Prozessberatung from Bielefeld.
The concept of the intelligent enterprise has arrived in SAP user companies. Now, they need intelligent infrastructures. Linux and Kubernetes can help.
Cloud file storage and data management services are fundamental cornerstones to implement a SAP Hybrid Cloud computing product in digitalization. SAP customers benefit from a holistic NetApp data management architecture.
Cloud challenges are not easy to tackle. Companies wanting to master the customer journey first and foremost need process know-how, along with know-how about SAP CX Suite and Hana cloud integration.
At Sapphire 2018, SAP made big announcements: the Intelligent Enterprise, C/4 Hana or the SAP Data Management Suite. The focus was also on the importance of the SAP Cloud Platform and the importance of integration - also of non-SAP systems, especially those from Microsoft.
At the Sapphire user conference, SAP presented the new C/4 Hana program package. It is designed to give marketing, sales and customer service a unified view of their customers.
I still know the term "ABC weapons" from my military days - nuclear, biological, chemical. Now SAP also has a "C" that has to be used for another relaunch of a CRM system. C/4 is supposed to be the wonder weapon against Salesforce.
Once again, SAP is taking a run at building the world's best CRM system. The attempts can hardly be counted. This time it is to be a best-of-breed approach.
Since the 10th of April of this year, everyone has been talking about the provisional licensing model agreed upon by SAP, ASUG and DSAG. There already is a rudimentary concept, a price list. What is still missing, however, is a technical evaluation.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.