SAP Solution: customer experience

SAP CEO Christian Klein wants to focus on ERP, the core strength of the ERP world market leader. This focus is honorable, but of little help to SAP's customers. The B2B world is more than just ERP.

At the leading manufacturer of fragrances, flavors and ingredients for nutrition and care, customer experience is a central component of the digitization strategy. Stefan Tittel sees IT, including CX/CRM, as responsible for the entire supply chain - from procurement to the customer.

SAP Customer Experience is described in full in German for the first time in this book. For the authors of the SAP consulting company Sybit, the focus was on practical relevance.

As more and more companies and government agencies turn to Qualtrics to create the best customer experience, the company is expanding its staff and physical capacity in the EMEA region.

The integration of SharePoint and other Microsoft tools into the SAP Sales Cloud promises added value - for customers and employees alike. Faster, simpler, and leaner processes benefit businesses and enhance the customer experience.

Always perfectly matching supply and demand within the supply chain is a complex task for companies. What optimal planning of logistics processes looks like and why the customer plays a central role in this is best viewed in a concrete scenario.

No monthly SAP news should be disregarded. The Short Facts are dedicated to smaller news items as well as seemingly more or less important statements from the community. This is the place for SAP-specific press releases that otherwise tend to be overlooked.

The car is becoming a networked device on wheels, delivering a wealth of new services in addition to driving performance. Ease of use and safety are a must to ensure a good customer experience.

According to a recent study by Adito, executives consider the continuous development of the CRM strategy to be a very important success factor.

While SAP is busy browsing the racks for new companies to acquire, the integration of the various solutions is falling by the wayside. However, integration is more important than ever if the ERP vendor wants to continue to be a strategic supplier of business software.

The customer experience is by no means new. Even in the corner store, customers had individual experiences when buying products that went beyond the mere purchase of the product.

Ensuring an optimal customer experience involves all processes in retail companies. It has thus become the driving force behind digital transformation in retail. Which technical and strategic trends play a role?