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SAP-Solution: Dietmar Hopp

SAP CEO Bill McDermott basically does everything right, but when it comes to details, he puts his foot in his mouth. That shouldn't happen to a top manager. Does SAP need a new boss?
Earlier this year, E-3 magazine had SAP CEO Bill McDermott on its cover with the title "Genius Salesman." That was the beginning of the turnaround. The departure from a business model that made SAP great and rich. The two departures - Bernd Leukert and Björn Goerke - are proof and the logical consequence for the...
SAP is dismantling its own ecosystem because the executive board believes that partners and allies are no longer needed in a cloud-first world. The existing customer in the cloud is a source of money and no longer a friend and discussion partner.
Anyone analyzing the personnel development of the SAP Executive Board after Henning Kagermann comes to the conclusion that there are three personalities who decide on success: Hasso Plattner, Werner Brand and Gerd Oswald. But what happens next?
The Association of German Magazine Publishers (VDZ) honors Bill McDermott as Entrepreneur of the Year.
SAP has announced that it will intensify its cooperation with Bundesliga club TSG 1899 Hoffenheim. SAP solutions that work with Big Data and the Internet of Things will support the soccer club in analyzing player data.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.