SAP Solution: Embrace
July 8, 2021
If Microsoft and SAP deliver on their promise to integrate collaboration tools and enterprise software, they would not only generate real value for joint customers, they would also develop new, innovative workflows.
June 2, 2021
After Embrace and RISE: How SAP customers and technology partners are faring with the SAP S/4HANA strategy and what to make of the situation.
April 29, 2021
Not true: Embrace 2.0 became Rise with SAP. To the great surprise of the SAP community (SurpRISE!), the concept remained the same, the name changed. Shouldn't it be the other way around?
March 4, 2021
In May 2019, SAP launched its partner project Embrace, an initiative focused on making the switch to S/4 Hana and suitable cloud solutions easier and quicker for existing customers.
December 3, 2020
Embrace celebrated its one-year anniversary in October 2020. Renowned customers worldwide have chosen SAP and Microsoft with Embrace, and together the technological integration of the products has been massively expanded.
November 26, 2020
Cloud computing has arrived holistically and is establishing itself in all areas of information technology. Just a few years ago, cloud computing was a technical playground for IT innovators. Today, cloud computing is a social, political and technical factor without alternative. The European cloud project Gaia-X is proof of sustainability. SAP is making a massive commitment to a consolidated cloud architecture. About...
29 October 2020
This is not a success story, but a defeat and an admission of failure. The SAP community remembers Hana 2. Because the database could not be reformed, a new version had to be invented. Now there will be Embrace 2.0.
29 October 2020
In IT, there should be a roadmap for everything and everyone. The map for Embrace appears flawed: SAP, Microsoft, AWS, and Google are hopelessly lost.
August 27, 2020
Microsoft and SAP have been working closely together for decades. But without the triad of Microsoft, SAP and system integrator, the journey to S/4 Hana or the cloud will not work.
August 27, 2020
Announced last October, SAP and Microsoft's Embrace program is designed to make cloud migration and adoption easier for customers and provide a harmonious approach to a wide range of technology scenarios.
August 6, 2020
Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?
May 28, 2020
Of course, our high level of data protection is a great achievement and sensitive data does not belong in e-mails without encryption. But that is no reason to dispense with digitization altogether.




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