The global and independent platform for the SAP community.

SAP Solution: Embrace

If Microsoft and SAP deliver on their promise to integrate collaboration tools and enterprise software, they would not only generate real value for joint customers, they would also develop new, innovative workflows.
After Embrace and RISE: How SAP customers and technology partners are faring with the SAP S/4HANA strategy and what to make of the situation.
Not true: Embrace 2.0 became Rise with SAP. To the great surprise of the SAP community (SurpRISE!), the concept remained the same, the name changed. Shouldn't it be the other way around?
In May 2019, SAP launched its partner project Embrace, an initiative focused on making the switch to S/4 Hana and suitable cloud solutions easier and quicker for existing customers.
Embrace celebrated its one-year anniversary in October 2020. Renowned customers worldwide have chosen SAP and Microsoft with Embrace, and together the technological integration of the products has been massively expanded.
Cloud computing has arrived holistically and is establishing itself in all areas of information technology. Just a few years ago, cloud computing was a technical playground for IT innovators. Today, cloud computing is a social, political and technical factor without alternative. The European cloud project Gaia-X is proof of sustainability. SAP is making a massive commitment to a consolidated cloud architecture. About...
This is not a success story, but a defeat and an admission of failure. The SAP community remembers Hana 2. Because the database could not be reformed, a new version had to be invented. Now there will be Embrace 2.0.
In IT, there should be a roadmap for everything and everyone. The map for Embrace appears flawed: SAP, Microsoft, AWS, and Google are hopelessly lost.
Microsoft and SAP have been working closely together for decades. But without the triad of Microsoft, SAP and system integrator, the journey to S/4 Hana or the cloud will not work.
Announced last October, SAP and Microsoft's Embrace program is designed to make cloud migration and adoption easier for customers and provide a harmonious approach to a wide range of technology scenarios.
Many companies are facing major challenges. Digital transformation and innovation are essential. How can Embrace help companies meet these challenges?
Of course, our high level of data protection is a great achievement and sensitive data does not belong in e-mails without encryption. But that is no reason to dispense with digitization altogether.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.