The global and independent platform for the SAP community.

SAP Solution: IA4SP

The umbrella organization of SAP partners presents itself with a rejuvenated external appearance, an expanded mission statement - but above all with a sharpened profile. With its current initiatives, IA4SP is putting a lot of effort into further building sustainable added value.
The mood is subdued as SAP CFO Luka Mucic turns to the red pen to help Christian Klein repair cloud and "integration." But repair service behavior has never been a good idea.
Starting with this issue, we are pleased to communicate with partners through the E-3 magazine and to report regularly on the activities and news from the IA4SP partner association.
The networking of companies to date is hardly sufficient for winning new customers. What is needed are professional sales skills.
IT departments are busy with SAP, digitization and optimization projects. Who is taking care of the targeted transformation?
The good order situation at many SAP customers and partners ensures that questions about strategic orientation are postponed - at the expense of the company's future security.
IA4SP's 2019 Future Workshop is all about striking a healthy balance between day-to-day business success and future-proofing.
The IA4SP Future Workshop focuses on the balance between success in day-to-day business and securing the future.
The new SAP licensing policy around indirect use is also causing trouble in purchasing. Those who do not want to switch to S/4, but replace the classic SAP SRM with an external solution, are confronted with rising, often uncontrollable costs.
SAP's "indirect use" licensing construct is causing major problems for more and more existing customers and partners and is blocking digital transformation indefinitely.
On October 2, 2018, the German Association of IT Users (Voice) published a press release on its website voice-ev.org. In it, the association states that, based on two legal opinions from the law firm Osborne Clarke, it is of the opinion that SAP's licensing policy on indirect use is unlawful.
The kick-off was a complete success. However, the E-3 event also showed that there are more licensing problems in the SAP community than the "indirect" use invented by SAP.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.