The global and independent platform for the SAP community.

SAP Solution: interview

Stuttgart Airport is a central hub for mobility and one of the largest employers in the region with employees in a wide range of professions. Recruiter Sebastian Zeller explains why the airport is an attractive employer for IT experts in an exclusive E3 interview.
Something essential for SAP customers is sovereignty and control over SAP systems, all with a reliable basis. Thankfully, a good deal has been achieved with SAP Basis automation over the past 20 years. What influence do SAP's cloud strategy and Rise have? Empirius Head of Technology Marcus Bogenstätter explains.
E3 Magazine spoke to Gerhard Kuppler, Vice President SAP Alliances at cloud provider Oracle, about topics such as collaboration with SAP, the Oracle database, and much more.
Reto Bartmann, Managing Director of ACN AG, Cologne, and Rudolf Poppenberger, Managing Director of ACN in Austria, provide insight into their work and name the success criteria of global SAP projects.
Data availability is not only an architecture issue, but also a time issue. If delivery is too late, the added value is zero. Real-time is therefore a strategic component in data management.
The E-3 interview with Ralph Völter, Manager District Sales EMEA at Instaclustr, is about the importance of open source in the context of SAP and databases. Open source has become a dominant topic in the SAP community.
Anyone looking for marketing automation and customer loyalty platforms in the SAP environment is increasingly coming across the name Emarsys, which was acquired by SAP in 2020. This provides users with another option in addition to the SAP Marketing Cloud.
Since 2016, the European Union's General Data Protection Regulation (GDPR) has regulated the processing of personal data. Many companies still find it difficult to comply correctly with the complex and extensive regulation.
IBM and SAP have announced a milestone in their long-standing partnership. IBM is undertaking one of the world's largest transformation projects based on Hana and S/4 to drive its own growth and better support its customers.
In the Subscription Economy, it is important that the SAP inventory customer can orchestrate the entire order-to-cash process in a secure and legally compliant manner. The cloud-based Zuora platform is a recognized solution alongside SAP BRIM, Billing and Revenue Innovation Management, from Hybris.
The ongoing S/4 conversion meets the requirements of the digital transformation. At the end of the road, there could also be a Component-Based Architecture, explains Roland Roudny from Q_Perior
As Managing Director of Henrichsen4s, Beate Kirwa will be responsible for the SAP business of the Bavarian IT specialist. She explains in an interview what the spin-off is all about.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.