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SAP Solution: Keynote

For years, May has been one of the most important months in SAP's calendar. Traditionally, Sapphire in Orlando and the Annual General Meeting in Mannheim take place in May. At both events, you can see SAP co-founder and Supervisory Board Chairman Professor Hasso Plattner and SAP CEO Bill McDermott.
The cuAcademy will take place in Hamburg in mid-April. This year, the focus is on advancing digitalization under the motto: "Off to the future! Navigating the data galaxy."
During his Sapphire keynote this year, Professor Hasso Plattner praised his CEO Bill McDermott for a run-simple campaign - but the praise was not convincing.
In his Sapphire keynote, SAP CEO Bill McDermott also talked about the price scenario of indirect usage. Joachim Paulini from Snow does not believe that the discussion is over with the new options.
IT in the area of conflict: digitization or technology changes or product innovations by SAP here - increased pressure by specialist departments to provide, integrate and manage applications of the most varied kinds as quickly as possible, including cloud apps, there. DSAG sees an increased "change" rolling towards IT departments, but wants this to be understood as an opportunity.
Under the motto "Human Centric Innovation - Driving Digital Transformation", visitors to the Fujitsu Forum 2016 were able to learn how Fujitsu supports its customers in their digital transformation.
With around 230 lectures in the open forums, three special areas and Congress@it-sa, IT security experts can also expect an extensive supporting and congress program in the Exhibition Center Nuremberg.
Under the motto "Business transformation from the socket?", DSAG is addressing the challenges associated with the transformation of business processes.
Let's forget all the marketing and the fine words of the Sapphire keynotes: S/4 Finance and S/4 Logistics are add-ons - similar to the well-known Enhancement Packages (EhP) - for SAP Business Suite 7 on Hana (SoH). You can get started quickly with them, but you can't live with them sustainably.
The company is taking giant steps and moving very purposefully in the direction of Hana and S/4. This impression was confirmed once again at Sapphire, which took place in Orlando in mid-May 2016. Hasso Plattner personally emphasized that SAP Business Suite will of course be further developed.
The OpenStack initiatives clearly show: SAP is specifically focusing on open source and thus accelerating its own innovation speed. SAP customers should now take a closer look at OpenStack.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.