SAP Solution: Marketing

CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.

"Customer Centricity" has long since ceased to be just a marketing and sales term. Today, products can easily be imitated, so consumers have many different providers to choose from. Which one will they choose in the long run?

What can digital marketing systems do for companies? The participants of the Digital Marketing Forum took away many new ideas and tips for immediate use in their work processes.

The long-standing partnership with SAP was extended. The expansion of the partnership between SAP and Wirecard was triggered by the launch of the Wirecard Extension for SAP Commerce.

What new paths are sales and marketing managers taking in customer dialog?

How companies can position themselves correctly to exploit competitive advantages in the transition to the digital world, and what DSAG and SAP need to contribute to this, will be shown by the stocktaking at the annual congress.

Digitization and networking have already entered the minds of decision-makers for use in production and logistics, but marketing and sales still skillfully evade digitization and thus (again) measurability.

Arithnea integrates SAP consulting firm UnitCon and strengthens in SAP Customer Engagement, Business Analytics and Hana.

Integrated solutions are currently one of the top issues in the optimization of processes and decisions along the supply chain. At the latest with the launch of SAP Integrated Business Planning (SAP IBP), a broad awareness was created of how important integrated supply chain planning is for the control and thus the performance of the entire company.

As a trade fair for digital processes and solutions, IT & Business will bring together the entire spectrum of corporate IT from October 4 to 6 in Stuttgart.

And yet another E-3 market companion has passed away. The name doesn't matter because it's in a long line. More important than the "who?" is the "why?". Why do media die?

Uncertain economic and political developments as well as constantly changing framework conditions make the work of strategy departments increasingly complex.