SAP solution: marketing cloud

Anyone looking for marketing automation and customer loyalty platforms in the SAP environment is increasingly coming across the name Emarsys, which was acquired by SAP in 2020. This provides users with another option in addition to the SAP Marketing Cloud.

Today's customers use many different channels to gather information before making decisions. The biggest challenge in the digital age is therefore to address each customer with the right content at the right moment in the customer journey.

No monthly SAP news should be disregarded. The Short Facts are dedicated to smaller news items as well as seemingly more or less important statements from the community. This is the place for SAP-specific press releases that otherwise tend to be overlooked.

It was a sensation at Sapphire in June: the presentation of the Customer Experience Suite C/4. With this holistic approach, SAP wants to enable companies to realize the philosophy of a complete orientation of all processes to the customer.

In March 2013, Salesforce.com held a Marketing Cloud event for analysts in London. The focus was on both the company's product roadmap and its goal of taking a leading role in social marketing.