The global and independent platform for the SAP community.

SAP Solution: Software Asset Management

AI, including machine learning, has now reached a level of market maturity that enables manufacturing companies to stabilize their business even in the face of rapid market upheaval.
In combination with historical license and contract knowledge, the "transparent“ SAP customer can, with the help of USMM and LAW, count their licenses and have them be assessed by experts - and save money! However, SAP can use said knowledge for evaluating Indirect Access. Virtually everything is possible. In this text, Stefan Autengruber, SAP Licensing Expert at License Ethics, and Peter Färbinger, E3 Editor-in-Chief, share their perspectives on SAM tools and Indirect Access.
Tech Mahindra is a distributor for SamQ, the Voquz solution for SAP license management and optimization.
The recent decision in SAP UK v. Diageo Great Britain is just one of several software licensing disputes that major manufacturers are fighting out with their customers in court.
License management can only be the beginning. IT is important and sustainable. IT is the engine of digital transformation. Thus, asset management is a central and important task. E-3 Editor-in-Chief Peter Färbinger spoke with KPMG Partner Carsten Lang and Senior Manager Florian Ascherl about the new challenges and special features of the SAP scene.
More and more companies are now realizing how important it is to license and manage software correctly. For some time now, the focus has been on indirect use - for SAP customers, this is the biggest risk factor in licensing.
Circle Unlimited and Nova Ratio are now integration partners.
The figures speak for themselves: in Germany and worldwide, less software was used unlicensed last year than ever before.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until November 30, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
available until 30.11.2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.