SAP-Solution: twitter

CEOs of the world's largest companies have little presence on social media channels.

SAP seems to be more and more addicted to new technology instead of focusing on real life.

It is in line with the spirit of the times that classic journalism is confronted with Twitter, Facebook and LinkedIn. Put simply: on the one hand, there are personal conversations, meetings, travel, congresses, discussions; on the other, it's all about clicks, page impressions, big data, digital lead generation.

At the beginning of April, the digital association Bitkom sent out the following press release: "Industry 4.0 is highly topical in the media, politics and business.

Budding entrepreneurs should focus on their ideas. The InnoWerft technology and start-up center based in Walldorf provides them with advice and support. It provides support from the initial idea to the success of the company, primarily for start-ups in the high-tech sector and for future technologies.

A recent survey conducted by Pierre Audoin Consultants among decision-makers in companies in the German automotive industry has shown that the new communication channels (Facebook, Twitter, etc.) are not of central importance to the acquisition of new customers for a large proportion of respondents.