SAP Solution: Sales

Above all, B2B2C means serving different target groups according to their needs. One-size-fits-all customer portals are not very helpful for a good customer experience. SAP Composable Storefront opens new doors for SAP customers.

Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.

CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.

Retail is changing. Besides technology-focused innovation, sustainability has been a focal point. Retailers need to act accordingly.

Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?

With the cuContract solution, BSH Hausgeräte has already been able to digitize sales agreements in several countries, accelerate processes and standardize them across the company.

Reducing inventory by 20 percent in six months: lamp manufacturer Trilux shows how it’s done. More and more companies recognize the potential to reduce costs in inventory management.

It is true, everything could be justified in some way, but the phenomenon of language lies in regularity and conformity in action, explained the Viennese philosopher Ludwig Wittgenstein (1889 to 1951).

CAD data are the basic framework. The variant configuration is the individual offer to the customer. Added to this are good relationship management and pricing. Until an ERP system is a satisfactory quotation and sales system, it needs many adaptations. SAP partner SAE has solved this Gordian knot. Peter M. Färbinger, E-3 Magazine, spoke with the managing directors Susanne Henkel and Erich Schaarschmidt.

In the course of digitization, it is important to achieve further increases in sales despite the changing sales channels. Karl-Heinrich Hilbert spoke about the effects on sales teams and his challenges as sales manager at SAP partner Cormeta in an E-3 interview.

The aviation company Diehl Aerospace has set up a new customer support center in Singapore. This required a dedicated IT environment. New processes had to be defined and a suitable SAP template designed and rolled out within just seven months.

Digitization and networking have already entered the minds of decision-makers for use in production and logistics, but marketing and sales still skillfully evade digitization and thus (again) measurability.