{"id":157420,"date":"2025-10-29T09:21:46","date_gmt":"2025-10-29T08:21:46","guid":{"rendered":"https:\/\/e326.greatsolution.dev\/?p=157420"},"modified":"2025-10-29T09:21:47","modified_gmt":"2025-10-29T08:21:47","slug":"mhp-and-adobe-enter-into-partnership-for-personalized-customer-journeys","status":"publish","type":"post","link":"https:\/\/e326.greatsolution.dev\/en\/mhp-and-adobe-enter-into-partnership-for-personalized-customer-journeys\/","title":{"rendered":"MHP and Adobe enter into partnership for personalized customer journeys"},"content":{"rendered":"<p>The management and IT consultancy MHP and the US software manufacturer Adobe have entered into a new partnership. The aim is to support companies in implementing data-driven, personalized customer experiences along the entire customer journey. MHP will contribute its strategic consulting skills and industry expertise, while Adobe will provide state-of-the-art technology with solutions such as the Adobe Experience Cloud. A particular focus is on the use of artificial intelligence in the content supply chain. Together, the partners want to develop innovative, AI-supported platform solutions that noticeably improve efficiency, speed and customer centricity - for simpler answers to complex customer needs.<\/p>\n\n\n\n<p>Source: MHP<\/p><div class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\" id=\"great-790633075\"><a data-no-instant=\"1\" href=\"https:\/\/e326.greatsolution.dev\/en\/media-kit\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>The management and IT consultancy MHP and the US software manufacturer Adobe have entered into a new partnership. The aim is to support companies in implementing data-driven, personalized customer experiences along the entire customer journey. MHP will contribute its strategic consulting skills and industry expertise, while Adobe will provide state-of-the-art technology with solutions such as the Adobe Experience Cloud. A particular focus [...]<\/p>","protected":false},"author":2368,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[44328],"tags":[],"coauthors":[39720],"class_list":["post-157420","post","type-post","status-publish","format-standard","hentry","category-erp-koopetition","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","image-100":"","image-480":"","image-640":"","image-720":"","image-960":"","image-1168":"","image-1440":"","image-1920":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","bricks_large_16x9":"","bricks_large":"","bricks_large_square":"","bricks_medium":"","bricks_medium_square":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"<p>Die Management- und IT-Beratung MHP und der US-Softwarehersteller Adobe haben eine neue Partnerschaft geschlossen. Ziel sei es, Unternehmen bei der Umsetzung datengetriebener, personalisierter Kundenerlebnisse entlang der gesamten Customer Journey zu unterst\u00fctzen. Dabei bringt MHP seine strategische Beratungskompetenz und Branchenexpertise ein, w\u00e4hrend Adobe mit L\u00f6sungen wie der Adobe Experience Cloud modernste Technologie liefert. Ein besonderer Fokus liegt auf dem Einsatz von K\u00fcnstlicher Intelligenz in der Content Supply Chain. Gemeinsam wollen die Partner innovative, KI-gest\u00fctzte Plattforml\u00f6sungen entwickeln, die Effizienz, Geschwindigkeit und Kundenzentrierung sp\u00fcrbar verbessern \u2013 f\u00fcr einfachere Antworten auf komplexe Kundenbed\u00fcrfnisse. Quelle: MHP<\/p>\n","category_list_v2":"<a href=\"https:\/\/e326.greatsolution.dev\/en\/category\/erp-coopetition\/\" rel=\"category tag\">ERP-Koopetition<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e326.greatsolution.dev\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/157420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/comments?post=157420"}],"version-history":[{"count":2,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/157420\/revisions"}],"predecessor-version":[{"id":157423,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/157420\/revisions\/157423"}],"wp:attachment":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/media?parent=157420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/categories?post=157420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/tags?post=157420"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/coauthors?post=157420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}