![\"\"](\"https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\")
<\/a><\/div>\nMarketing - Targeting and inspiring prospective customers<\/h3>\n
Prospects and customers are more informed today than ever before, because research on the Internet before making a purchase has now become a natural part of the buying process. The company must therefore be present at all touchpoints where prospects spend time, both before and after the purchase, in order to send clear and convincing messages.<\/p>\n
Are you a relevant supplier in the prospect's decision-making process?<\/strong><\/p>\n Offering the prospect the right information and opportunities for action at the right time - that is the great challenge in stationary retail, in e-commerce, and in direct contact. To make this possible, sufficient information about the prospective customer must be available, which is used for the personal shopping experience.<\/p>\n Do you offer customers a unique shopping experience?<\/strong><\/p>\n Fast and transparent delivery processes and simple returns - logistics faces major challenges, especially in relation to e-commerce. However, it is precisely these downstream processes with which companies can set themselves apart from the competition. This can be achieved by automating logistics processes.<\/p>\n Do you involve the customer in your logistics processes?<\/strong><\/p>\n Accessibility and a 360\u00b0 view of the customer - these are the hallmarks of good service. Central data storage plays a particularly important role here. The service employee should be able to view the customer's history with a single click and thus be able to help him competently and quickly.<\/p>\n Do your service employees know the customer?<\/strong><\/p>\n Good employees are the gold of a modern company. The ongoing shortage of skilled workers is a constant reminder: without good staff, all the customer-centric efforts won't help. Competent and satisfied employees are a main factor for enthusiastic customers, because they are the company's most important ambassadors.<\/p>\n Accounting and customer centricity? Surely this department has no direct contact with the customer? Correct, yet these processes play a major role in customer centricity. The aim is to reduce waiting times and error rates, because poorly organized bureaucratic processes can also lead to great displeasure on the part of the customer.<\/p>\n Do you also keep an eye on your processes in the background?<\/strong><\/p>\n All of the aforementioned optimizations have one thing in common: Behind them are people and data. People have to be convinced, which requires a certain amount of stamina.<\/p>\n However, if you achieve initial successes, it becomes increasingly easier for colleagues to join you on the path to becoming a customer-centric company.<\/p>\n The simpler part is the data: A centering on the customer also requires a centering of all company data. The focus is on knowing and understanding the customer and his needs and acting accordingly.<\/p>\n Integrated IT systems for the above-mentioned areas of the company, which use a common database, form the foundation for accompanying the customer throughout his journey along the value chain through the company.<\/p>\n \"Customer Centricity\" has long since ceased to be just a marketing and sales term. Today, products can easily be imitated, so consumers have many different providers to choose from. Which one will they choose in the long run?<\/p>","protected":false},"author":2138,"featured_media":62341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[4,26405,36966],"tags":[369,531,4461,827,155],"coauthors":[38065],"class_list":["post-62340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-advertorial","category-extra-1909","tag-it","tag-logistik","tag-marketing","tag-personal","tag-rechnungswesen","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"thumbnail":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-150x150.jpg",150,150,true],"medium":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",400,180,false],"medium_large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-768x346.jpg",768,346,true],"large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"image-100":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-100x45.jpg",100,45,true],"image-480":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-480x216.jpg",480,216,true],"image-640":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-640x288.jpg",640,288,true],"image-720":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-720x324.jpg",720,324,true],"image-960":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-960x432.jpg",960,432,true],"image-1168":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"image-1440":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"image-1920":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"1536x1536":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"2048x2048":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"bricks_large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"bricks_large_square":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",1000,450,false],"bricks_medium":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",600,270,false],"bricks_medium_square":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262.jpg",600,270,false],"profile_24":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-24x24.jpg",24,24,true],"profile_48":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-48x48.jpg",48,48,true],"profile_96":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-96x96.jpg",96,96,true],"profile_150":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-150x150.jpg",150,150,true],"profile_300":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/shutterstock_1064461262-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" \u201eCustomer Centricity\u201c, zu Deutsch Kundenorientierung oder -zentrierung, ist schon lange nicht mehr nur ein Begriff aus Marketing und Vertrieb. Produkte k\u00f6nnen heute leicht nachgeahmt werden, sodass Verbraucher viele verschiedene Anbieter zur Auswahl haben. F\u00fcr welchen entscheiden sie sich auf Dauer?<\/p>\n","category_list_v2":"Business-Management<\/a>, Advertorial<\/a>, Extra 1909<\/a>","author_info_v2":{"name":"FIS Information Systems and Consulting GmbH","url":"https:\/\/e326.greatsolution.dev\/en\/author\/fis-informationssysteme-und-consulting-gmbh\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/62340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/users\/2138"}],"replies":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/comments?post=62340"}],"version-history":[{"count":0,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/62340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/media\/62341"}],"wp:attachment":[{"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/media?parent=62340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/categories?post=62340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/tags?post=62340"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/en\/wp-json\/wp\/v2\/coauthors?post=62340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Retail and distribution - Convincing through intuitive and personalized offers<\/h3>\n
\n
Logistics - delivery and returns processes as a competitive advantage<\/h3>\n
\n
Service - advice before, during and after the purchase<\/h3>\n
\n
Personnel - Satisfied and competent employees as ambassadors<\/h3>\n
![\"Advertorial](\"https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2019\/09\/Advertorial_DSAG_Kunde_Mittelpunkt_1.jpg\" "\\"Customer")
<\/a>Do you actively take care of the skilled workers in your company? <\/strong><\/p>\n\n
Accounting - Optimized processes behind the scenes<\/h3>\n
\n
Living customer centricity - an end-to-end IT system landscape as the basis<\/h3>\n
![\"https:\/\/e326.greatsolution.dev\/partners\/fis-informationssysteme-und-consulting-gmbh\/\"](\"https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/05\/FIS-CI-Banner.jpg\" "\\"Customer")
<\/a><\/p>","protected":false},"excerpt":{"rendered":"