{"id":30533,"date":"2017-11-30T11:20:07","date_gmt":"2017-11-30T10:20:07","guid":{"rendered":"https:\/\/e326.greatsolution.dev\/?p=30533"},"modified":"2024-01-19T14:52:37","modified_gmt":"2024-01-19T13:52:37","slug":"hybris-reconnait-les-visages","status":"publish","type":"post","link":"https:\/\/e326.greatsolution.dev\/fr\/hybris-reconnait-les-visages\/","title":{"rendered":"Hybris reconna\u00eet les visages"},"content":{"rendered":"

Dans Hybris Marketing Cloud, les entreprises disposent d\u00e9sormais d'un ensemble complet d'outils pour s'assurer que le bon message parvient aux bons (et plus pr\u00e9cieux) clients, tout en prot\u00e9geant la vie priv\u00e9e et les donn\u00e9es des clients. En combinaison avec les outils suivants, les entreprises b\u00e9n\u00e9ficient \u00e9galement d'une visibilit\u00e9 sur les performances et les co\u00fbts de leurs actions marketing.<\/p>\n

Salle de conseil num\u00e9rique pour les CMO :<\/h3>\n

Sur le mod\u00e8le de la SAP Digital Boardroom, le nouveau Marketing Executive Dashboard offre aux CMO de pr\u00e9cieux aper\u00e7us \u00e0 360\u00b0 et des rapports qui leur permettent d'\u00e9valuer le succ\u00e8s de leurs campagnes, de d\u00e9tecter rapidement les probl\u00e8mes imminents et d'identifier les opportunit\u00e9s de march\u00e9 int\u00e9ressantes.<\/p>\n

Reconnaissance faciale par apprentissage automatique : SAP Leonardo, le syst\u00e8me SAP pour l'innovation num\u00e9rique, ajoute des fonctions de reconnaissance faciale \u00e0 SAP Hybris Marketing Cloud, ouvrant ainsi de toutes nouvelles possibilit\u00e9s d'interaction en magasin avec les consommateurs.<\/p>\n

Le logiciel associe les visiteurs du magasin \u00e0 l'offre de produits, en fonction de leur sexe et de leur \u00e2ge, et permet d'afficher des recommandations de produits personnalis\u00e9es sur de grands \u00e9crans.<\/p>\n

Attribution de clients enti\u00e8rement int\u00e9gr\u00e9e :<\/h3>\n

Avec Hybris Customer Attribution (anciennement Abakus), les sp\u00e9cialistes du marketing peuvent identifier avec pr\u00e9cision les campagnes et les activit\u00e9s qui incitent leurs clients \u00e0 acheter. Les donn\u00e9es collect\u00e9es \u00e0 tous les points de contact du parcours client permettent d'obtenir des informations d\u00e9taill\u00e9es sur les facteurs d'achat et d'adapter en temps r\u00e9el les activit\u00e9s et les budgets marketing.<\/p>\n

Les donn\u00e9es IoT comme aide \u00e0 la campagne :<\/h3>\n

Les appareils IoT peuvent \u00eatre utilis\u00e9s \u00e0 l'avenir pour personnaliser les offres. Par exemple, un message marketing pertinent peut \u00eatre envoy\u00e9 \u00e0 un consommateur lorsque celui-ci atteint un certain niveau sur son tracker de fitness.<\/p>\n

Respect du r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) de l'UE :<\/h3>\n

En se conformant aux r\u00e8gles de protection des donn\u00e9es applicables \u00e0 partir de mai 2018, les marketeurs peuvent \u00eatre s\u00fbrs que leur ciblage est conforme \u00e0 toutes les r\u00e9glementations.<\/p>\n

Int\u00e9gration de WeChat :<\/h3>\n

Gr\u00e2ce \u00e0 la prise en charge de l'application de m\u00e9dias sociaux chinoise, les marketeurs atteignent d\u00e9sormais les plus de 889 millions d'utilisateurs du plus grand march\u00e9 int\u00e9rieur du monde.<\/p>","protected":false},"excerpt":{"rendered":"

SAP utilise des technologies telles que la reconnaissance faciale, l'apprentissage automatique et l'Internet des objets pour permettre des campagnes marketing parfaitement adapt\u00e9es et des exp\u00e9riences d'achat optimales.<\/p>","protected":false},"author":38,"featured_media":30534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,18533],"tags":[668,1993,15787,370,10922],"coauthors":[19920],"class_list":["post-30533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1711","tag-customer-journey","tag-datenschutz","tag-eu-dsgvo","tag-iot","tag-sap-leonardo","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"thumbnail":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-150x150.jpg",150,150,true],"medium":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",400,196,false],"medium_large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-768x377.jpg",768,377,true],"large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-100":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-100x49.jpg",100,49,true],"image-480":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-480x236.jpg",480,236,true],"image-640":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-640x314.jpg",640,314,true],"image-720":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-720x354.jpg",720,354,true],"image-960":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-960x471.jpg",960,471,true],"image-1168":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-1440":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-1920":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"1536x1536":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"2048x2048":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"trp-custom-language-flag":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_large":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_large_square":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_medium":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",600,295,false],"bricks_medium_square":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",600,295,false],"profile_24":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-24x24.jpg",24,24,true],"profile_48":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-48x48.jpg",48,48,true],"profile_96":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-96x96.jpg",96,96,true],"profile_150":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-150x150.jpg",150,150,true],"profile_300":["https:\/\/e326.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

SAP nutzt Technologien wie Gesichtserkennung, maschinelles Lernen und das Internet der Dinge, um passgenaue Marketingkampagnen und optimale Einkaufserfahrungen zu erm\u00f6glichen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e326.greatsolution.dev\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/posts\/30533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/comments?post=30533"}],"version-history":[{"count":1,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/posts\/30533\/revisions"}],"predecessor-version":[{"id":138183,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/posts\/30533\/revisions\/138183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/media\/30534"}],"wp:attachment":[{"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/media?parent=30533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/categories?post=30533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/tags?post=30533"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e326.greatsolution.dev\/fr\/wp-json\/wp\/v2\/coauthors?post=30533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}